Open AccessTHE INFLUENCE OF PRODUCT INNOVATION, MARKET ORIENTATION AND ORGANIZATIONAL CULTURE ON BUSSINESS PERFORMANCE WITH THE COMPETITIVE ADVANTAGE AS INTERVENING VARIABLE: EMPIRICAL STUDY OF AGRICULTURAL CREATIVE INDUSTRY MSMES AT BOJONEGORO REGENCY OF EAST JAVA, INDONESIA
Author(s) -
N. Nilasari,
Hary Sastrya Wanto,
Arief Zuliyanto Susilo
Publication year - 2021
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2021-08.20
Subject(s) - market orientation , business , agriculture , competitive advantage , industrial organization , product (mathematics) , empirical research , marketing , geography , mathematics , statistics , geometry , archaeology