Open AccessTHE ROLE OF BRAND TRUST IN MEDIATING THE CORRELATION BETWEEN THE USE OF CELEBRITY ENDORSERS AND ONLINE CONSUMER PURCHASE INTENTIONS
Author(s) -
Ade Ruly Sumartini,
Neglasari Martini,
I.A. Cynthia Saisaria Mandasari
Publication year - 2021
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2021-07.14
Subject(s) - advertising , brand relationship , business , brand experience , marketing , psychology , brand awareness , new product development , product management