Open AccessTHE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE EFFECT OF BRAND IMAGE AND PERCEIVED QUALITY ON BRAND LOYALTY: A STUDY ON BATA BRAND CONSUMERS IN DENPASAR
Author(s) -
N.M.A.D. Sudana,
P.Y. Setiawan
Publication year - 2021
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2021-07.05
Subject(s) - brand loyalty , business , advertising , brand image , customer satisfaction , brand extension , brand awareness , brand management , marketing , loyalty , quality (philosophy) , psychology , loyalty business model , service quality , service (business) , philosophy , epistemology