Open AccessTHE ROLE OF BRAND LOVE MEDIATES THE INFLUENCE OF BRAND EXPERIENCE AND SELF EXPRESSIVE BRAND ON BRAND LOYALTY: A CASE STUDY ON STARBUCKS CONSUMERS IN DENPASAR
Author(s) -
R.I.A.P. Widiasuari,
I Putu Gde Sukaatmadja
Publication year - 2021
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2021-06.20
Subject(s) - brand loyalty , brand experience , brand extension , advertising , brand management , brand awareness , business , psychology , brand equity , loyalty , marketing , product management , new product development