Open AccessTHE EFFECT OF CELEBRITY ENDORSER ON REPURCHASE INTENTION OF COSMETIC PRODUCTS
Author(s) -
Chandra Mega Maharani,
Lilik Noor Yuliati,
Farit Mochamad Afendi
Publication year - 2021
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2021-04.08
Subject(s) - business , advertising , marketing