Open AccessTHE EFFECT OF TRUST-WORTHINESS, EXPERTNESS, SIMILARITY, AND ATTRACTIVENESS ON BRAND ATTITUDE AND ATTITUDE TOWARDS ADVERTISEMENTS AS MEDIATION VARIABLES IN BRAND X
Author(s) -
Lod Sulivyo,
Tessa Handra
Publication year - 2020
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2020-10.06
Subject(s) - attractiveness , mediation , advertising , psychology , similarity (geometry) , social psychology , business , sociology , computer science , artificial intelligence , social science , psychoanalysis , image (mathematics)