Open AccessHOW PACKAGING, PRODUCT QUALITY AND PROMOTION AFFECT THE PURCHASE INTENTION?
Author(s) -
Riche Yulianingsih,
Tantri Yanuar Rahmat Syah,
Rina Anindita
Publication year - 2019
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2019-08.06
Subject(s) - affect (linguistics) , business , quality (philosophy) , product (mathematics) , promotion (chess) , marketing , packaging and labeling , advertising , psychology , political science , mathematics , communication , philosophy , geometry , epistemology , politics , law