Open AccessMEASUREMENT MODEL OF BEHAVIORAL INTENTION TO SUBSCRIBE YOUTUBE CHANNEL CONTENT USING UTAUT 2 MODEL
Author(s) -
Marietta Krisnaya Nandika Putri,
M. Simanjuntak,
Lilik Noor Yuliati
Publication year - 2019
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2019-05.08
Subject(s) - content (measure theory) , computer science , channel (broadcasting) , psychology , computer network , mathematics , mathematical analysis