Open AccessEFFECTS OF INTENSIVE DISTRIBUTION AND SALES PROMOTION ON CORPORATE IMAGE AND CONSUMER-BASED BRAND EQUITY: A STUDY ON SUZUKI CAR CONSUMERS OF PT. SURYA BATARA MAHKOTA, EAST NUSA TENGGARA, INDONESIA
Author(s) -
Ande Langga,
Taher Alhabsji,
S. Notosubroto,
Andriani Kusumawati
Publication year - 2018
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2018-09.20
Subject(s) - business , advertising , promotion (chess) , brand equity , sales promotion , brand image , marketing , political science , sales management , politics , law