
FACTORS AFFECTING BRAND LOYALTY: A CONSUMER SURVEY AT STARBUCKS COFFEE CAFE IN SETIABUDI BUILDING, SOUTH JAKARTA
Author(s) -
Ch. Endah Winarti
Publication year - 2018
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2018-08.36
Subject(s) - brand loyalty , advertising , business , loyalty , marketing