Open AccessTHE INFLUENCE OF BRANDING STRATEGY AND MARKET SHARE ON FORMING BRAND EQUITY OF MIE SEDAAP
Author(s) -
Christina Menuk Sri Handayani,
Dodik Ridho Nurrochmat,
Herry Wijayanto
Publication year - 2018
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2018-06.23
Subject(s) - brand equity , business , equity (law) , market share , marketing , advertising , political science , law