Open AccessTHE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY
Author(s) -
Tri Setiani,
Antoni Antoni,
A Sujoko
Publication year - 2018
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2018-04.27
Subject(s) - brand equity , rebranding , brand management , business , brand loyalty , brand awareness , corporate branding , advertising , brand image , marketing , quality (philosophy) , loyalty , brand identity , brand extension , philosophy , epistemology