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THE EFFECT OF EWOM AND HEDONIC MOTIVATION TOWARD BUYING INTEREST AND DECISION
Author(s) -
Phamendyta Aldaning Azaria,
Achmad Fauzi,
Wilopo Wilopo
Publication year - 2018
Publication title -
eurasia economics and business
Language(s) - English
Resource type - Journals
ISSN - 2522-9710
DOI - 10.18551/econeurasia.2018-06.03
Subject(s) - advertising , psychology , marketing , business

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