Open AccessTHE EFFECT OF EWOM AND HEDONIC MOTIVATION TOWARD BUYING INTEREST AND DECISION
Author(s) -
Phamendyta Aldaning Azaria,
Achmad Fauzi,
Wilopo Taher Alhabsji
Publication year - 2018
Publication title -
eurasia: economics and business
Language(s) - English
Resource type - Journals
ISSN - 2522-9710
DOI - 10.18551/econeurasia.2018-06.03
Subject(s) - advertising , psychology , marketing , business