Open Access"Bread and Circuses" for the electorate: how political parties use social media to reach their voters
Author(s) -
Stefan Lehrner
Publication year - 2021
Publication title -
international journal of social sciences and humanities invention
Language(s) - English
Resource type - Journals
ISSN - 2349-2031
DOI - 10.18535/ijsshi/v8i10.04
Subject(s) - politics , social media , political science , public relations , advertising , political economy , business , social psychology , sociology , psychology , law
Elections are no longer imaginable without social media. This paper will examine how political parties use social media sites to engage with their voters. Furthermore, it will be investigated whether parties adhere to their own election programs on social media sites and whether a complex topic allocation is conducive or rather a hindrance.