Open AccessIncreasing Product Selling Value Through Product Variations, Brand Image and Promotion
Author(s) -
- Sukirman,
Mokhamad Arwani
Publication year - 2021
Publication title -
international journal of social sciences and humanities invention
Language(s) - English
Resource type - Journals
ISSN - 2349-2031
DOI - 10.18535/ijsshi/v8i09.04
Subject(s) - promotion (chess) , product (mathematics) , sample (material) , brand image , business , marketing , value (mathematics) , advertising , statistical software , image (mathematics) , econometrics , statistics , mathematics , computer science , political science , chemistry , geometry , chromatography , politics , law , artificial intelligence
The purpose of this research is to analyze the increase in product selling value through product variation, brand image, and promotion. This research uses explanatory research, with a quantitative approach. A sample of 96 people using the Slovin formula. The method of analysis in this study uses multiple linear regression methods with statistical software SPSS 20. The results show that product variations, brand image, and promotion partially and significantly influence the increase in the value of product sales.