Open AccessIKEA and Wal-Mart: Comparison of Transferable Factory Specific Advantages (FSAs) in Internationalization
Author(s) -
Hussein Salloum
Publication year - 2021
Publication title -
international journal of scientific research and management
Language(s) - English
Resource type - Journals
ISSN - 2321-3418
DOI - 10.18535/ijsrm/v9i04.em02
Subject(s) - internationalization , factory (object oriented programming) , business , industrial organization , marketing , business administration , commerce , international trade , computer science , programming language
This study investigates the cases of two mega size retailers, IKEA and Wal-Mart and their internationalization approaches. Whereas IKEA is a Sweden based company that started in 1934 and expanded to 52 countries by 2021 with 378 stores, Wal-Mart is US based company started in 1962 and expanded throughout 26 countries by 2021 with 11,443 stores.