IKEA and Wal-Mart: Comparison of Transferable Factory Specific Advantages (FSAs) in Internationalization | Zendy

Hussein Salloum | Zendy

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IKEA and Wal-Mart: Comparison of Transferable Factory Specific Advantages (FSAs) in Internationalization

Author(s) -

Hussein Salloum

Publication year - 2021

Publication title -

international journal of scientific research and management (ijsrm)

Language(s) - English

Resource type - Journals

ISSN - 2321-3418

DOI - 10.18535/ijsrm/v9i04.em02

Subject(s) - internationalization , factory (object oriented programming) , business , industrial organization , marketing , business administration , commerce , international trade , computer science , programming language

This study investigates the cases of two mega size retailers, IKEA and Wal-Mart and their internationalization approaches. Whereas IKEA is a Sweden based company that started in 1934 and expanded to 52 countries by 2021 with 378 stores, Wal-Mart is US based company started in 1962 and expanded throughout 26 countries by 2021 with 11,443 stores.

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