Open AccessCustomer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers
Author(s) -
Ms. Lovelace Esinu Agordoh
Publication year - 2022
Publication title -
international journal of scientific research and management
Language(s) - English
Resource type - Journals
ISSN - 2321-3418
DOI - 10.18535/ijsrm/v10i5.m02
Subject(s) - business , marketing , brand equity , loyalty business model , advertising , customer satisfaction , customer retention , service quality , loyalty , brand loyalty , service (business)