Open AccessThe Impact of Rebranding on University Brand Equity
Author(s) -
Aditia Yudis Puspitasari,
Mahrinasari Ms,
Dorothy Rouly H. Pandjaitan
Publication year - 2022
Publication title -
international journal of scientific research and management
Language(s) - English
Resource type - Journals
ISSN - 2321-3418
DOI - 10.18535/ijsrm/v10i4.em13
Subject(s) - brand equity , rebranding , brand awareness , reputation , brand management , business , brand loyalty , advertising , marketing , lisrel , political science , structural equation modeling , mathematics , statistics , law