Open AccessCSR: An Analysis with Respect to Companies and Beneficiary Perspective
Author(s) -
Mrs. Someshwari,
P. Laxmana
Publication year - 2022
Publication title -
international journal of scientific research and management
Language(s) - English
Resource type - Journals
ISSN - 2321-3418
DOI - 10.18535/ijsrm/v10i3.em4
Subject(s) - corporate social responsibility , beneficiary , business , perspective (graphical) , context (archaeology) , profit (economics) , accounting , social responsibility , state (computer science) , marketing , public relations , finance , economics , political science , geography , archaeology , artificial intelligence , computer science , microeconomics , algorithm
Despite a plethora of studies on the link between corporate social responsibility and financial performance, the literature remains inconclusive. In this study, the relationship between corporate social responsibility and financial performance is examined in the context of India. The Study is focus on 9 Steel and Cement Industries and 435 Beneficiaries of Kalayaan Karnataka Region of Karnataka State, India. The findings of this study provide valuable insight for management in terms of integrating CSR with the organization's strategic goal and renovating their corporate philosophy from a profit-driven to a socially responsible approach.