Open AccessMOVIE SLOGAN AS AN ADVERTISING TOOL: INFLUENCE AMPLITUDE OF LINGUISTIC AND SEMIOTIC VARIETIES
Author(s) -
О. В. Щербак
Publication year - 2020
Publication title -
zapiski z ukraïnsʹkogo movoznavstva
Language(s) - English
Resource type - Journals
eISSN - 2415-7562
pISSN - 2414-0627
DOI - 10.18524/2414-0627.2020.27.206552
Subject(s) - slogan , semiotics , key (lock) , linguistics , index (typography) , advertising , psychology , computer science , political science , philosophy , world wide web , politics , law , computer security , business