Open AccessTEXTS CODES OF COMMERCIAL TV ADVERTISING IN MEASUREMENT OF COMMUNICATIVE EFFECTIVENESS
Author(s) -
О. В. Щербак
Publication year - 2017
Publication title -
zapiski z ukraïnsʹkogo movoznavstva
Language(s) - English
Resource type - Journals
eISSN - 2415-7562
pISSN - 2414-0627
DOI - 10.18524/2414-0627.2017.24.131427
Subject(s) - generalization , context (archaeology) , computer science , object (grammar) , contextualization , subject (documents) , interpretation (philosophy) , semiotics , code (set theory) , dialogical self , identification (biology) , preference , information retrieval , psychology , linguistics , artificial intelligence , social psychology , epistemology , world wide web , mathematics , paleontology , philosophy , statistics , set (abstract data type) , biology , programming language , botany