Open AccessDEVELOPMENT OF COMMUNICATION MIX IN THE CONTEXT OF BROADENING THE TASKS AND SERVICES, OFFERED BY ENTERPRISES IN ADVERTISING INDUSTRY
Author(s) -
Olha Seleznоva,
Ю. В. Робул,
В. В. Шмагіна
Publication year - 2019
Publication title -
rinkova ekonomìka: sučasna teorìâ ì praktika upravlìnnâ
Language(s) - English
Resource type - Journals
ISSN - 2413-9998
DOI - 10.18524/2413-9998.2019.3(43).183635
Subject(s) - business , marketing , context (archaeology) , marketing mix , reputation , promotion (chess) , digital marketing , product (mathematics) , integrated marketing communications , product marketing , return on marketing investment , marketing management , advertising , marketing strategy , relationship marketing , paleontology , social science , geometry , mathematics , sociology , politics , political science , law , biology