Open AccessCommunication tactics of positioning in ukrainian-language marketing discourse
Author(s) -
Maya Klishchevska
Publication year - 2017
Publication title -
mova: klasične, moderne, postmoderne
Language(s) - English
Resource type - Journals
eISSN - 2616-7115
pISSN - 2522-9281
DOI - 10.18523/lcmp2522-92812017123115
Subject(s) - ukrainian , sociology , communication studies , marketing communication , linguistics , international communication , social science , communication , marketing , business , philosophy