Open AccessSpecificity of using the metaphor in advertising text (in English and French)
Author(s) -
Lina V. Dudnikova,
Marina S. Shevchenko
Publication year - 2020
Publication title -
gumanitarnye i socialʹnye nauki
Language(s) - English
Resource type - Journals
ISSN - 2070-1403
DOI - 10.18522/2070-1403-2020-80-3-65-72
Subject(s) - metaphor , linguistics , advertising , psychology , philosophy , business