Open AccessOnline Impulse Buying: The Role of Self-Construction and Online Shop Aesthetics
Author(s) -
Rahayu Crystal Himawari,
Tommy Prayoga,
Sheila Putri Fajrianti,
Juneman Abraham
Publication year - 2018
Publication title -
international journal on advanced science, engineering and information technology/international journal of advanced science, engineering and information technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.216
H-Index - 22
eISSN - 2460-6952
pISSN - 2088-5334
DOI - 10.18517/ijaseit.8.5.1587
Subject(s) - mortality salience , impulse (physics) , harm , salience (neuroscience) , psychology , descriptive statistics , regression analysis , social psychology , advertising , business , cognitive psychology , statistics , mathematics , physics , quantum mechanics