Open AccessTHE SHIFTING TRENDS IN TRAVELLING AFTER THE COVID-19 PANDEMIC
Author(s) -
Dian Kusumaningrum,
Suci Sandi Wachyuni
Publication year - 2020
Publication title -
international journal of tourism and hospitality reviews
Language(s) - English
Resource type - Journals
ISSN - 2395-7654
DOI - 10.18510/ijthr.2020.724
Subject(s) - pandemic , tourism , likert scale , descriptive statistics , originality , marketing , typology , descriptive research , destinations , geography , respondent , psychology , novelty , covid-19 , advertising , business , statistics , sociology , social psychology , political science , social science , medicine , mathematics , creativity , law , archaeology , pathology , developmental psychology , disease , infectious disease (medical specialty)
Purpose of the study: This study is to understand the shifting trends in traveling after the Covid-19 pandemic. This research was also conducted to determine tourist behavior by identifying the typology of tourists and tourists' traveling motivation after the Covid-19 pandemic.
Methodology: This research is a quantitative descriptive study. The data were collected from an online questionnaire (Google Form) contains statements that are rated on a 5-point Likert scale ranging from strongly disagree to strongly agree. Data were analyzed using descriptive statistics, i.e. distribution of frequency, percentage, and average value. The research time was during March-April 2020. The sample was 100 Indonesian respondents, and all data were valid to be analyzed in the study.
Main Findings: Millenial tourists were dominated in this study. The results show that tourists' typology tends to the explorer type, and the second position refers to the drifter type. Meanwhile, the motivation was dominated by physical or physiological motivation and followed by interpersonal motivation. Therefore, natural destinations are the primary choice in the respondent's travel plans.
Applications of this study: This result may be used as a reference for destination managers in formulating management strategies and destination development after the pandemic period. The tourism industry may also use the findings of this study to plan tourism activities and develop policies in the new normal era.
Novelty / Originality of this study: This research is original, and this is the first study that identifying the shifting trends in traveling after Covid-19 pandemic.