Open AccessINTERNATIONAL VISITOR EXPERIENCE LEVEL IN URBAN DESTINATIONS IN NAIROBI COUNTY, KENYA
Author(s) -
Muhoro Grieveesbon Mwangi,
Kibiro Eunice
Publication year - 2018
Publication title -
international journal of tourism and hospitality reviews
Language(s) - English
Resource type - Journals
ISSN - 2395-7654
DOI - 10.18510/ijthr.2018.513
Subject(s) - visitor pattern , tourism , destinations , marketing , business , service (business) , geography , product (mathematics) , novelty , advertising , psychology , computer science , mathematics , archaeology , programming language , social psychology , geometry
The purpose of this research was to examine empirically the international visitor experiences while in urban destinations Nairobi County, Kenya.
Methodology: The research hypothesis was constructed based on previous theoretical and empirical studies. A survey was conducted on 231 departing visitors to collect primary data from January to June 2017. Pearson product-moment correlation coefficient was used to measure the linear correlation between international visitor experiences and urban destinations.
Main findings: The results found out that visitor experience levels have direct positive influence on visitors’ visitation to Nairobi’s urban tourist attractions and thus directly influenced their return intention through their destination satisfaction process.
Implications: Destination managers and tourism organizations particularly service organizations need to take into account of the satisfaction levels and the level of experience of urban visitors to enhance their revisits.
Novelty: The findings of this research have provided to the understanding of valuable practical information about visitors experiences while in urban destinations. This information could be used in promotional strategies, product development, and urban planning frameworks should be geared to meet destination demand and sustainable urban tourism development.