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The Impact of Corporate Social Responsibility on Employees in the Hotel Sector
Author(s) -
Hatem Radwan
Publication year - 2015
Publication title -
international journal of tourism and hospitality reviews
Language(s) - English
Resource type - Journals
ISSN - 2395-7654
DOI - 10.18510/ijthr.2015.216
Subject(s) - corporate social responsibility , business , context (archaeology) , excellence , marketing , competitive advantage , employee engagement , public relations , social responsibility , political science , paleontology , law , biology
The concept of corporate social responsibility (CSR) has gained much attention in recent years. It provides companies with a signi cant approach for achieving performance excellence and considered a source for enhancing competitive advantage. This paper comes to investigate CSR within the context of ve-star hotels in Hurgada, Egypt and assess its impact on employees’ job engagement, retention, attraction, and organizational commitment. Data was collected using multiple research methods, including: questionnaire survey, semi-structured interviews, and content analysis.This research found that the majority of hotels did not consider their CSR to society but tackled their CSR to environment undertaking various measures to conserve resources. Hotels provided little support to most internal CSR practices identi ed in this study. The study showed that internal CSR could be used as an important driver for enhancing employee job engagement and organizational commitment. However, CSR still not considered a signi cant tool to attract and retain high potential candidates.This research concluded that hotels should show more commitment to serve the community and formulate their core business strategies accordingly. The governmental and environmental organizations’ intervention is essential to provide more awareness to hotel businesses regarding tackling their CSR.

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