Open AccessA SOCIOLOGICAL ANALYSIS OF PARTY LEADERSHIP INFLUENCING VOTING BEHAVIOR IN TRADITIONAL COMMUNITIES OF KHYBER PAKHTUNKHWA DISTRICT DIR UPPER
Author(s) -
Najib Khan,
Muhammad Jawad,
Mussawar Shah,
Saima Sarir,
Naushad Khan
Publication year - 2021
Publication title -
humanities and social sciences reviews
Language(s) - English
Resource type - Journals
ISSN - 2395-6518
DOI - 10.18510/hssr.2021.9216
Subject(s) - voting , voting behavior , novelty , social psychology , stratified sampling , welfare , originality , political science , psychology , public relations , law , politics , statistics , mathematics , creativity
Purpose of the study: Voting Behavior is the combination of social, psychological, and attitudinal factors leading to a vote in an election. Thus, the central aim of the current research study was to analyze the influence of party leadership on voting behavior.
Methodology: Due to the diverse picture of the study area, a multistage stratified sampling technique was used to get more reliable information from 317 sample respondents including (212 males and 105 females). Data was collected through a pre-tested interview schedule; to determine the association between the dependent variable (voting behavior) and independent variable (party leadership) chi-square test was applied.
Main findings: The association of voting behavior was significant between voting behavior and preference of local leaders in the election (P=0.024), leader’s inspiration in voters’ constituency is counted in the electoral process (P=0.011), those leaders who work for public welfare (P=0.000), past performance of the leaders is your major concern (P=0.001), to influence voters by all means (P=0.048), commitment and devotion of the leaders (P=0.040) and dynamic leaders are symbols of development for society (P=0.554).
Applications of this study: Results as a whole indicate a significant role of party leadership in influencing voters. People generally cast vote to candidates who are local, have influence in the constituencies and did public welfare schemes in past and shows commitment and devotion. The findings of the study will be helpful in policymaking.
Novelty/Originality of this study: This study attempts to explore new factors that contributed to individual voting behavior. Further, the present paper is unique in the sense that it is based on opinions and responses collected directly from the voters in Khyber Pakhtunkhwa, Pakistan.