MOTIVATION OF WORK, ORGANIZATIONAL CULTURE, AND ORGANIZATIONAL COMMITMENT TOWARDS WORK PRODUCTIVITY LECTURERS AND EMPLOYEES OF ECONOMICS COLLEGE AAS SURAKARTA (STIE AAS SURAKARTA)

Purpose: The current study intent to determine the impact of work motivation, organizational commitment, organizational culture partially or instantaneously on productivity of employees and Lecturers at the College of Economics AAS Surakarta (STIE AAS) and to find out how much influence of work motivation, work culture, organizational commitment gradually towards work productivity of employees and Lecturers at the STIE AAS. Methodology: This research was conducted by questionnaire survey method to lecturer and employee of STIE AAS. The method of analysis using multiple regression analysis. Main Findings: Results show that work motivation possesses a significant effect on work productivity of employees and lecturers of STIE AAS. Organizational culture did not show significant effect on work productivity of lecturers and employees STIE AAS and organizational commitment have significant influence to work productivity of lecturer and employee of STIE AAS. Results of F test show that there exist significant effect simultaneously between independent variables to work productivity of lecturers and employees of STIE AAS. Implications/Applications: The implications need steps that can be taken to increase commitment that is: a) Provide understanding to lecturers and employees that the success of the institution is as a joint success that is between individual employees and institutions, b) Involve lecturers and employees in activities undertaken by institutions outside of formal activities, c) Providing trust to lecturers and employees by assigning tasks in accordance with their abilities.