Open AccessTHE MODEL SUCCESS OF BUSINESS AND THE COMPETITIVENESS OF FEATURED SMES IN BANGKA BELITUNG PROVINCE ISLAND
Author(s) -
Reniati Reniati,
Ratna Santi,
Fadillah Sabri
Publication year - 2019
Publication title -
humanities and social sciences reviews
Language(s) - English
Resource type - Journals
ISSN - 2395-6518
DOI - 10.18510/hssr.2019.7486
Subject(s) - lisrel , creativity , variable (mathematics) , business , marketing , industrial organization , variables , process management , structural equation modeling , computer science , mathematics , mathematical analysis , machine learning , political science , law
Purpose: The purpose of this research is to build a model of creative strategy and incremental innovation and to analyze its impact on the success of business and competitiveness of featured small industries in Central Bangka.
Methodology: This research is designed by using the descriptive and verification method. The minimum size of sample that should be obtained in this research is 207 units of featured small industries. The verification tool used is the Partial Least Squares (PLS) using LISREL 8.5 program.
Results: The calculation result of the influence of creative strategy and incremental innovation on the success of the business indicates that the most influential variable on the success of a business is the variable, creative strategy. The increasing of creative strategy variable gives greater encouragement than the incremental innovation variable towards the success of the business of featured small industries. It can be seen that the most influential variable towards competitiveness is a variable of the success of the business. It means that the more successful the business, the greater competitiveness it will provide. The increasing success of the business provides greater encouragement than incremental innovation and creativity.
Implication: The implication of this research is that strategy is very important in maintaining a lasting business and driven by success in business and incremental innovation in small businesses.