NORMATIVE ORIENTATION OF THE LANGUAGE OF FICTION: LINGUISTIC-AESTHETIC ASPECT

Purpose: The article conducts the study implementation of the normative orientation of the language of fiction: linguistic-aesthetic aspect Methodology: This is analytical-logical research done by content analysis. Result: In the article, it is argued that normative orientation of the fiction speech is rather different from that of functional styles in which, as a rule, not only non-literary language elements but also specific phenomena of other styles are not used. Applications: This research can be used for the universities, teachers and education students. Novelty/Originality: A number of outstanding scientists such as V.D. Levin, N.A. Meshchersky, N.M. Shansky, N.L. Maksimov, D.N. Shmelev, K.A. Panfilov and others consider the language of fiction as a special type of the literary language which is characterized by aesthetic function and in which the particular peculiarities of all other functional styles can be found as well as non-literary linguistic means of different kinds: colloquial, slang, dialectal, etc.