Open AccessPOLITENESS IN ONLINE COMMUNICATION: RETAILER-CLIENT INTERACTION
Author(s) -
Tengku Intan Suzila Tengku Sharif,
Mohd Yusri Mohamad Noor,
Siti Rohana Omar
Publication year - 2019
Publication title -
humanities and social sciences reviews
Language(s) - English
Resource type - Journals
ISSN - 2395-6518
DOI - 10.18510/hssr.2019.7226
Subject(s) - politeness , novelty , originality , context (archaeology) , qualitative research , sociology , psychology , public relations , knowledge management , business , computer science , linguistics , social psychology , political science , social science , philosophy , paleontology , biology
Purpose of the study: The paper aims to unfold politeness in online communication among retailers and clients and debates some ways where cultural values of communication can be taught and thus re-learned.
Methodology: The qualitative approach was adopted where discourse analysis method used to review and analyse the updates and comments from Facebook and WhatsApp of conveniently collected data for this study.
Main Findings: The study suggest a deterioration of cultural values in communication is at an alarming level among retailers and clients in online communication.
Applications of this study: The study will benefit online businesses. Area of studies include business management and communication. Other sub- areas include culture and ethic relations.
Novelty/Originality of this study: The study is new to Malaysian business context where multi-racial and multilingual environment play significant roles.