Open AccessBankacılık Faaliyetlerinde Tüketici Temelli Finansal Marka Değerinin Belirlenmesi
Author(s) -
Sevilay Uslu Divanoğlu,
Haşim Bağcı
Publication year - 2022
Publication title -
anemon muş alparslan üniversitesi sosyal bilimler dergisi/anemon muş alparslan üniversitesi sosyal bilimler dergisi.
Language(s) - English
Resource type - Journals
eISSN - 2149-4622
pISSN - 2147-7655
DOI - 10.18506/anemon.930647
Subject(s) - business , competition (biology) , competitor analysis , context (archaeology) , loyalty business model , marketing , population , order (exchange) , brand loyalty , brand awareness , brand equity , value (mathematics) , financial services , service (business) , advertising , finance , service quality , statistics , mathematics , ecology , paleontology , demography , sociology , biology