Open AccessThe Effects of Fear Appeal and Protecting to Virüs Themed Ads on Purchase Intention and Attitude Towards Advertising During the Covid-19 Pandemic Period
Author(s) -
İbrahim Aydın
Publication year - 2021
Publication title -
anemon muş alparslan üniversitesi sosyal bilimler dergisi/anemon muş alparslan üniversitesi sosyal bilimler dergisi.
Language(s) - Turkish
Resource type - Journals
eISSN - 2149-4622
pISSN - 2147-7655
DOI - 10.18506/anemon.819277
Subject(s) - covid-19 , humanities , physics , advertising , art , medicine , business , disease , infectious disease (medical specialty)