The Effect of Positive and Negative Word of Mouth Marketing on Brand Choice: A Research for the Clothing Industry | Zendy

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The Effect of Positive and Negative Word of Mouth Marketing on Brand Choice: A Research for the Clothing Industry

Author(s) -

Zehra Türk

Publication year - 2020

Publication title -

anemon muş alparslan üniversitesi sosyal bilimler dergisi

Language(s) - English

Resource type - Journals

eISSN - 2149-4622

pISSN - 2147-7655

DOI - 10.18506/anemon.624147

Subject(s) - humanities , advertising , art , business administration , business

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