Open AccessThe Effect of Positive and Negative Word of Mouth Marketing on Brand Choice: A Research for the Clothing Industry
Author(s) -
Zehra Türk
Publication year - 2020
Publication title -
anemon muş alparslan üniversitesi sosyal bilimler dergisi/anemon muş alparslan üniversitesi sosyal bilimler dergisi.
Language(s) - English
Resource type - Journals
eISSN - 2149-4622
pISSN - 2147-7655
DOI - 10.18506/anemon.624147
Subject(s) - humanities , advertising , art , business administration , business