Open AccessAn Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods
Author(s) -
Şahap Akan,
Özlem Atalık,
Nurcan Yücel
Publication year - 2019
Publication title -
anemon muş alparslan üniversitesi sosyal bilimler dergisi/anemon muş alparslan üniversitesi sosyal bilimler dergisi.
Language(s) - English
Resource type - Journals
eISSN - 2149-4622
pISSN - 2147-7655
DOI - 10.18506/anemon.469501
Subject(s) - advertising , art , psychology , mathematics , physics , business