Open AccessCorona Virus Prevention and the Role of Marketing Mix in it
Author(s) -
Ghasem Zarei,
Adeleh Dehghani Ghahnavieh
Publication year - 2022
Publication title -
majallah-i dānishgāh-i 'ulūm-i pizishkī-i shahīd ṣadūqī yazd/majallah-i dānishgāh-i 'ulūm-i pizishkī va khadamāt-i bihdāshtī-darmānī shahīd ṣadūqī yazd
Language(s) - English
Resource type - Journals
eISSN - 2228-5741
pISSN - 2228-5733
DOI - 10.18502/ssu.v30i6.10347
Subject(s) - cronbach's alpha , structural equation modeling , path coefficient , reliability (semiconductor) , validity , psychology , statistics , marketing , path analysis (statistics) , descriptive statistics , business , mathematics , physics , thermodynamics , psychometrics , power (physics)