The Effect of Loyalty to, Confidence in and Emotional Commitment to Brand Regarding Brand Advocacy in Shiraz Namazi Hospital | Zendy

Hossein Azimi | Zendy; Navideh Pourahmadi Laleh | Zendy

Open Access

The Effect of Loyalty to, Confidence in and Emotional Commitment to Brand Regarding Brand Advocacy in Shiraz Namazi Hospital

Author(s) -

Hossein Azimi,

Navideh Pourahmadi Laleh

Publication year - 2022

Publication title -

quarterly journal of management strategies in health system

Language(s) - English

Resource type - Journals

eISSN - 2538-1563

pISSN - 2476-6879

DOI - 10.18502/mshsj.v7i1.9721

Subject(s) - cronbach's alpha , psychology , face validity , data collection , brand loyalty , content validity , loyalty , reliability (semiconductor) , convergent validity , variance (accounting) , structural equation modeling , population , statistical population , conceptual model , validity , applied psychology , social psychology , descriptive statistics , statistics , marketing , mathematics , clinical psychology , business , computer science , psychometrics , medicine , power (physics) , physics , accounting , internal consistency , environmental health , quantum mechanics , database

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