Open AccessEffect of Brand Enhancement on Buying Behavior towards the Sport Sponsorship Companies in Riyadh, KSA
Author(s) -
Iyad A. Al-Nsour
Publication year - 2020
Publication title -
international journal of business economics and management
Language(s) - English
Resource type - Journals
eISSN - 2312-5772
pISSN - 2312-0916
DOI - 10.18488/journal.62.2020.72.110.119
Subject(s) - nonprobability sampling , advertising , population , demographics , marketing , business , sample (material) , statistical population , psychology , mathematics , statistics , sociology , chemistry , demography , chromatography , descriptive statistics
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