Open AccessA Comparative Analysis of Visual Agenda-Setting in Reporting Islam
Author(s) -
Isyaku Hassan,
Mohd Nazri Latiff Azmi
Publication year - 2018
Publication title -
international journal of asian social science
Language(s) - English
Resource type - Journals
eISSN - 2226-5139
pISSN - 2224-4441
DOI - 10.18488/journal.1.2018.89.622.630
Subject(s) - newspaper , islam , vanguard , audience measurement , content analysis , media studies , political science , sociology , advertising , social science , history , law , business , archaeology
The media set the agenda of public discourse and define people’s perception of the issues. Research shows that analysis of visual elements in the media coverage of Islam is under-represented. This study explores and compares visual agenda-setting of Islam in selected Nigerian and Malaysian newspapers. Punch and Vanguard were chosen from Nigeria while The Star and New Straits Times were chosen from Malaysia based on their online readership. The study focused on content analysis of 425 photos and 23 videos used in the selected newspapers. Sample was collected from November 2015 until September 2016. Only photos and videos used in articles directly related to Islam were collected from the respective websites of the newspapers. It was found that Nigerian newspapers used more violent photos in reporting Islam than Malaysian newspapers. Of all the photos used in the selected newspapers, 43 reflected violence blamed on Islam while 382 were non-violent. None of the videos reflected violence. Though the use of violent photos is minimal in the newspapers, their implication might be highly influential. Visual bias could be avoided through collective effort of journalists, editors, and corporate ownership of the media.