Open AccessReciprocity vs. Commitment in Bank Marketing Strategies
Author(s) -
Sérgio Da Silva,
Barbara Espirito Santo,
Felipe Sigrist,
Raul Matsushita
Publication year - 2022
Publication title -
international journal of business, economics and management
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2312-5772
pISSN - 2312-0916
DOI - 10.18488/62.v9i3.3030
Subject(s) - reciprocity (cultural anthropology) , marketing , novelty , loan , perspective (graphical) , business , relationship marketing , marketing strategy , public relations , advertising , economics , marketing management , psychology , social psychology , political science , finance , computer science , artificial intelligence