Open AccessStakeholders’ Perceptions of the Communication of the Territorial Brand: The Case of Braganca
Author(s) -
Ricardo Correia,
Madalena Marinho,
Bruno Sousa,
Dominyka Venciūtė
Publication year - 2022
Publication title -
journal of tourism management research
Language(s) - English
Resource type - Journals
eISSN - 2408-9117
pISSN - 2313-4178
DOI - 10.18488/31.v9i2.3172
Subject(s) - tourism , promotion (chess) , business , marketing , perception , identification (biology) , local community , integrated marketing communications , process (computing) , element (criminal law) , qualitative analysis , marketing communication , public relations , qualitative research , marketing management , sociology , political science , relationship marketing , computer science , psychology , social science , botany , neuroscience , politics , law , biology , operating system