Open AccessA Study of Shanghai Tourist Destination Brand Equity: Perspectives from Western Group Tourists
Author(s) -
Li Shen,
Jianyu Ma
Publication year - 2022
Publication title -
journal of tourism management research
Language(s) - English
Resource type - Journals
eISSN - 2408-9117
pISSN - 2313-4178
DOI - 10.18488/31.v9i1.3079
Subject(s) - brand equity , business , brand awareness , brand loyalty , advertising , marketing , brand management , tourism , destinations , brand extension , china , path analysis (statistics) , loyalty , geography , statistics , mathematics , archaeology