Open AccessOnline Grocery Shopping Behavior among Consumers in Singapore
Author(s) -
Asokan Vasudevan,
Tan Ping Ping,
Walton Wider
Publication year - 2022
Publication title -
international journal of management and sustainability
Language(s) - English
Resource type - Journals
eISSN - 2306-9856
pISSN - 2306-0662
DOI - 10.18488/11.v11i1.2977
Subject(s) - structural equation modeling , advertising , business , marketing , consumer behaviour , grocery shopping , service quality , quality (philosophy) , covid-19 , social media , service (business) , globalization , pandemic , psychology , economics , political science , computer science , medicine , market economy , philosophy , disease , epistemology , pathology , machine learning , infectious disease (medical specialty) , law
The globalization trend during the Covid-19 pandemic showed that there are more consumers willing to shop online than visit physical stores. The purpose of this study is to investigate the influence of convenience, service quality, and social factors on consumer online grocery shopping behavior in Singapore during the Covid-19 pandemic. Data were collected from 153 respondents in Singapore via a survey, which was distributed through an online platform. A cross sectional study was applied, and the research instruments used were adapted from several past studies. Research hypotheses were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that convenience (β = 0.360, t = 4.063, p 0.05) have no significant influence on consumer online grocery shopping. With the help of the Theory of Planned Behavior, the present study has provided support for previous studies as well as clarified the roles played by convenience, service quality, social factors in consumer online grocery shopping behavior in Singapore.