Open AccessSocial Information Process on Instagram to Develop Social Entrepreneur Women in Madiun Indonesia
Author(s) -
Rita Priyaningrum,
Pawito Pawito,
Mahendra Wijaya
Publication year - 2020
Publication title -
international journal of multicultural and multireligious understanding
Language(s) - English
Resource type - Journals
ISSN - 2364-5369
DOI - 10.18415/ijmmu.v7i9.1921
Subject(s) - social media , empowerment , the internet , field (mathematics) , women entrepreneurs , sociology , field research , process (computing) , public relations , advertising , marketing , social science , business , political science , economic growth , entrepreneurship , computer science , economics , world wide web , mathematics , finance , pure mathematics , operating system
This research has the aim to reveal how social businesses to follow their business growth trends. The research method used in this research is a case study that is analyzed qualitatively. This study took female social entrepreneur figures in Madiun City who survived more than 2 years and used social media as a means of empowerment. In collecting data, researchers used in-depth interviews, field observations to grouping data through the internet. Make it show in the last two years, women social entrepreneurs more often use Instagram than other social media to develop social communities and business entrepreneurs.