Open AccessИнтернет-маркетинг как инновационный вид маркетинговой деятельности
Author(s) -
В.А. Свирин,
Д.Д. Герасимов
Publication year - 2021
Publication title -
тенденции развития науки и образования
Language(s) - English
DOI - 10.18411/lj-02-2021-112
Subject(s) - digital marketing , business , online advertising , the internet , promotion (chess) , marketing , web analytics , marketing research , advertising , marketing mix , computer science , world wide web , web development , web application security , political science , politics , law
Internet marketing is a type of classic marketing that is implemented in the online space with the possibility of obtaining feedback. This article analyzes the concept of Internet marketing, provides the main structure that constitutes Internet marketing with essential characteristics of such elements as: advertising, SMM, SEO promotion, Email marketing, Web analytics, Content marketing.