Open AccessРоль бренд-айдентики во внутрикорпоративных отношениях на примере компании «Р.Д.Менеджмент сервисез»
Author(s) -
В. Н. Попова
Publication year - 2021
Publication title -
тенденции развития науки и образования
Language(s) - English
DOI - 10.18411/lj-02-2021-111
Subject(s) - corporate identity , identity (music) , business , field (mathematics) , estate , real estate , business administration , management , marketing , economics , mathematics , finance , art , aesthetics , pure mathematics
The article presents the results of a study of the influence of brand identity on corporate relations. The object was the company "R.D. Management Services", specializing in the provision of services in the field of commercial real estate management. The author draws conclusions about the role of corporate identity for internal corporate relations.