
INVESTIGATION OF THE INFLUENCE OF THE MENTALITY ON THE PERCEPTION OF ADVERTISING AT THE US CONSUMER MARKET
Author(s) -
Elena I. Charushina,
E.A. Ershova
Publication year - 2019
Language(s) - English
DOI - 10.18411/emiip-03-2019-06
Subject(s) - advertising , perception , psychology , business , marketing , neuroscience