
Promotion Policy Research through Cable TV Entertainment Watching Motivation Analysis : Focused on University Students in Gangwon Area
Author(s) -
RimHoon
Publication year - 2018
Publication title -
hanguk jachi haengjeong hakoebo/han-guk jachi haengjeong hakbo/han'gug ja'chi haengjeong hagbo
Language(s) - English
Resource type - Journals
eISSN - 2092-0474
pISSN - 1738-7779
DOI - 10.18398/kjlgas.2018.32.1.91
Subject(s) - entertainment , promotion (chess) , advertising , business , marketing , sociology , public relations , political science , law , politics